The Hockey Stop

The Chicago Blackhawks are hitching onto the popularity of the Chicago Bears and the NFL franchise is riding the winning ways of the NHL team.

The Bears and Blackhawks have entered into a marketing partnership, reports ESPNChicago.com. The deal will include commercials, appearances at United Center and Soldier Field, and other cross-promotional activities.

Blackhawks stars such as Patrick Kane and Jonathan Toews will join Bears players such as Jay Cutler and Devin Hester in the spots.





Quebec City is making an aggressive push for an NHL franchise.

Mayor Régis Labeaume recently announced the city is building a new arena to lure a team and the NHL's top brass are taking notice. Both commissioner Gary Bettman and deputy commissioner Bill Daly have both stated that a new arena will help Quebec City's cause in its competition with Kansas City and Las Vegas for a team.

The city lost the Nordiques to Denver (Colorado Avalanche) which could hurt its cause, but it also could be a positive as Daly stated: "Both Winnipeg and Quebec have already done that (supported an NHL team). We'll see how things evolve."