Predictable ratings drop for Wings-Pens Game 3 on Versus

  • Wednesday, June 3, 2009 4:20 PM
  • Written By: Josh Marks

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My colleague at Variety, ratings reporter Rick Kissell, emailed me the Nielsen viewer figures for the first three games of the Stanley Cup Finals and predictably the ratings dropped considerably for game 3 on Versus:

Game 1 (Saturday on NBC) 4.36 million

Game 2 (Sunday on NBC) 5.39 million

Game 3 (Tuesday on Versus) 2.96 million

Thursday's Game 4 on Versus should see another slide in viewers because Game 1 of the NBA Finals starts on ABC.

I will update the ratings numbers after the game. I'm also working on a post about why the NBC Universal-owned USA Network might be a good fit for the NHL. The model could be the successful partnership between the NBA and TNT as well as the cross-media coverage on ABC and ESPN.

NBC already uses the USA Network to supplement its Olympics coverage so it would perhaps be a natural fit for professional ice hockey.

More to come on this subject.





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Randy The Ram
I like the idea of using USA. A lot more people get that channel. And even if some people have Versus, they don't know where it is in the cable lineup.