Adulterous Athletes Continue To Make Headlines

  • Thursday, April 8, 2010 2:09 AM
  • Written By: Steve Silver


The wide world of philandering athletes just keeps getting better.

After receiving a lot of negative reactions to my “Judge athletes on performance not personal life” post, supposed nice guy Tiki Barber did me a favor by reaffirming my thoughts with his best John Edwards impression.

That’s right, the affable running back turned television personality is leaving his long-time and now pregnant wife to rock some barely legal slam piece that used to intern for NBC, according to The New York Post.

It’s sad to see a marriage of 11 years come to an end and know that four kids will have to grow up without an attentive father – especially a father that once publicly reprimanded his own absentee father.

Unfortunately this only proves my point from a few weeks ago. Athletes are athletes. Judge them on the field but do not hold them to any higher standards than the average guy on the street.

In fact, it’s probably safe to hold them to a lower standard.

Tiki’s new girlfriend better watch out for the next crop of college interns.

While we are on the subject of unfaithful husbands, Sir Eldrick Woods will not only play in the Masters this weekend, but he will appear numerous times in perhaps the creepiest commercial ever made:

Everything about this commercial seems off.

From the disturbing close-up of Tiger’s supposed repentant face to his father’s ghostly words, which Nike is basically using to say, “My son did about the worst thing possible to his family, but he will be come back stronger and make you want to buy more Nike crap.”

Unfortunately the commercial ends with a lonely swoosh. Where is the “Just Do It” slogan when we need it most for comedic relief?

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Welcome To The Party, Gatorade

  • Saturday, February 27, 2010 12:44 AM
  • Written By: Steve Silver


Without delving into the overexposed Tiger Woods drama in which I’m personally more shocked that he got caught cheating rather than the fact that he was actually cheating, I have to ask why Gatorade just now decided to drop him?

Lost amidst the probably much more important news of the Olympics, a health care summit and another East Coast snow storm is that Gatorade dropped Tiger Woods from an endorsement deal on Friday afternoon.

But why -- or more importantly -- why now?

Accenture and AT&T were on the ball a long time ago. They didn’t want their brand mixed with the Cheetah so they bolted. Fair enough.

Nike, Tag Heuer and Gillette, well, they still wanted Tiger, but they’ve just made it a little less public. It’s like the girl who will only kiss you with all of the lights off and never tell her friends about it. Then again, Tiger might actually prefer that.

Back to the point, though, what took so long?

If I understand this correctly, Gatorade first denied pulling that awful tasting “Woods” drink off the shelves in November due to his sexual escapades. They claimed it was just a coincidence. Right. Then for the past few months as seemingly every available pancake waitress in the country admitted to having an affair with Tiger, Gatorade was cool with that?

Maybe his public apology just wasn’t sincere enough for Gatorade. Whatever the reason, the timing of this is just weird.

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