Bill Simmons' Project Mayhem
- Tuesday, December 22, 2009 12:06 PM
- Written By: Sumner Widdoes
While witnessing the Hornets blow out the Clippers about a month ago, I heard the familiar sounds of Clipper fans’ discontent permeating Staples Center and could feel the unspoken influence of one man controlling the event: Bill Simmons. Walking to the arena that night, I passed an ESPN Zone where hundreds of fans stood with dictionary-sized books in hand, waiting for a chance to shake the Sports Guy's hand and get his signature on The Book of Basketball, Simmons' latest tome.
I made sure to document the phenomenon, but soon headed into the arena, only to find that the first quarter was almost over and the rout was already on. Baron Davis and Co. loafed around the floor the same way they did from January through April last spring, Chris Paul darted wherever he wanted and scored at will, and the normally passive Clipper faithful were getting abnormally hostile.
The “Fire Dunleavy” chant has been present in some capacity during almost every home game for the past year, but it rarely spreads beyond a couple isolated shouts. That night, though, it was in full force. My section was right behind the Clipper bench and three guys about five rows back were undoubtedly spearheading the stadium-wide charge. By halftime it was somewhat annoying, but into the third quarter the chants grew so loud that faces in the crowd and on the Clipper bench turned pissed. Despite having just won three games in a row to get to a 3-4 record, the Clippers were being berated by their home fans for playing their first bad game of the season.
So I went up to talk to the guys.
To be clear, I’m critical of a lot of things Dunleavy does, but I think he gets a way harder time than he deserves. And the Godfather of the Fire Dunleavy Campaign is unquestionably Simmons, who has taken every opportunity available to declare the coach completely inept. I have always found Simmons entertaining, especially on his podcast, and his writing is good most of the time. But his dedication to defaming Dunleavy, his Boston homerism and his worthless pop culture references really piss me off and make me think he is the model for all bad sports blogger stereotypes – except that he actually makes money, and a boatload of it at that. Nevertheless, I still read his columns, though with less frequency over the past few years.
So I walked up to talk to the three ringleaders, just to see if they thought what they were doing was in any way serving the purpose they sought. They immediately turned the discussion to how bad Dunleavy was at coaching, for which their main argument was his overall record with the Clippers – which is very bad, but can be at least partially explained by a series of pretty bad injuries (Elton Brand’s Achilles, Shaun Livingston’s knee, the entire 2008 roster) and one of the worst betrayals in NBA history (Brand silently walking out on a verbal agreement with Dunleavy and Baron Davis to go to Philly).
Other than that, though, the guys didn’t have much to support the notion that Dunleavy should lose his job. That’s when I asked if they ever read Bill Simmons.
“Oh yeah, of course we do,” they stammered in unison. “Simmons is the best!”
Jesus, of course you do! At that point I realized I had met my match, that Bill Simmons had reached a level of cultural influence so profound that entire games could be altered by his words. These three Sports Guy paeans were imparting his will without his consent – like Tyler Durden’s Project Mayhem (forgive the movie metaphor, but it actually works here) – and the players were clearly responding. They looked up into the stands trying to make eye contact with these guys the entire second half, they yelled at each other, all while falling farther and farther behind the Hornets. New Orleans may have won the game anyway, but the final spread took a hit that even Tim Donaghy couldn’t have foreseen, thanks to these three loudmouths.
Despite my inspiration to write a manifesto about Bill Simmons, though, the words and overall thesis have eluded me. I like him for entertaining me, informing me and bringing exposure to my favorite LA basketball team, unpleasant as it may be (hey, any press is good press). But I hate him for many other reasons, most of which can be summed up by the story I just told.
So left with no argument to make, I stumbled on this online forum from the New York Magazine website today, which made all my arguments for me. In it, six contemporary writers -- sports writers and others – dissect Simmons and his new book from every angle and level, both micro and macro. Take the time to read through it all, because there are few other writers today that demand so much attention and inspire so much debate.
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