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Uncluttered Presentation - Brands to have 'ownership' of site features and sections
Rewriting the Rule Book - Not beholden to past practices; willing to create new forms of integrations for brands
Direct Marketing - Leveraging personalization/data to create geographic, sport and team-specific campaigns
Video - Reach mass audience via syndication of unique video formats placing brands at center of experience
Mobile Delivery - Leverage mobile communications platform to deliver relevant content; extend touchpoints to the consumer
Participation in Content Development - Brands will help shape the creative experience and integration of their message
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1,000,000 FanBux to challenge your fellow fans.